I love the Boston Globe. I've been reading it for years now. I've even followed it regularly since it began as an online publication. However, in looking at the overall design of the site, I must say there are too many ads scattered everywhere.
Yes, I know newspaper sites need ads to make money, but I believe too many can turn off visitors/readers. It's good to have ads, I guess, in case you may be looking for some kind of service. But most people don't want to be inundated by them. That's not why they go to a newspaper's online site. They want to see news, videos, and images. Not countless ads.
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Agreed, but how about making specific suggestions on what ad "positions" need to be removed or moved somewhere else on the page? Designers are always trying to figure out how to balance the website's need for ads (revenue) with readers' antipathy about the ads (most people hate them) with advertisers' desire for MORE prominence.
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